Sholay Love is a twelve month project funded by the Public Health Innovation Fund targeting South Asian (SA) men who have sex with men (MSM) to raise awareness on HIV and STIs and encourage testing. The programme will be delivered in London, Leeds and Bradford.

NAZ partnered with Yorkshire MESMAC and Barts Health NHS Trust for this project. 

Sholay Love is a project which works with South Asian Gay, Bisexual and Men who have Sex with Men (SA MSM). This is an exciting and ground-breaking project; nothing like this has been produced just for South Asian MSM before. The project is funded by the HIV Prevention England Innovation Fund.  We are looking for people who are interested in helping us spread the message, to help us challenge these taboos and to help increased the sexual health and wellbeing of our community as a whole.

SA MSM are one of the most overlooked groups when it comes to HIV Prevention – London has recently seen a steep drop in HIV diagnoses in white MSM, but this has not been observed in SA MSM, who as a group have much lower sexual health literacy and engagement than other MSM groups. There are also many specific cultural, religious and societal issues which affect SA MSM and their access to appropriate support around their identities and their sexual health. Sholay Love hopes to challenge this and empower SA MSM by developing:

  • An online and community based poster campaign challenging community stigma and taboos around SA MSM’s love and sex lives.
  • Culturally appropriate sexual health information in a variety of South Asian community languages.
  • Video blogs, exploring issues such as stereotypes, coming out, safer sex and app use in more depth with other SA MSM and other community partners.
  • DOSTI – an advice and advocacy, counselling and support group for SA MSM.

Please get involved - you can help us in MANY ways:

  • Advertising spaces, both online and physically, in magazines or posters in your area, showing our campaign imagery, which utilises familiar Bollywood imagery but for the first time focusing on SA MSM.
  • Contributing to and sharing our message widely on social media.
  • Supporting our video content, either as a partner or community member with something to say about the challenges faced in the lives of SA MSM.
  • Fundraising with us, to help us project our message into some of London’s most densely populated South Asian areas through billboards, to help us project our message into the hearts of SA communities and challenge taboos.
  • Helping us hold events for your communities, where we can come and raise awareness and offer HIV testing to SA MSM, or to challenge stigmas and raise awareness in the wider SA population.
  • Referring SA MSM in need of social support to our DOSTI group, helping them access advice, advocacy, peer support and safe social spaces.
  • Volunteering with us at the NAZ project to speak to SA MSM online and in person, and help them access testing and support on the ground.

To learn more, how to get involved or refer someone contact,

Aaron Chady: [email protected]