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Since the beginning of the HIV/AIDS epidemic over four decades ago, 75.5 million people have acquired HIV and 32.7 million people have died from AIDS-related illnesses. Despite transformative biomedical advances, globally we are far from eradicating the virus and achieving zero new infections and zero AIDS-related deaths.  We believe many of these ongoing transmissions and deaths could be prevented if it were not for the stigma that exists within the global community toward HIV.


STIGMA is a social justice, human rights, and public health issue. #ZeroHIVStigmaDay is a global movement uniting people and communities to raise awareness of HIV and take action to eliminate HIV stigma in all its forms. July 21st is a day of action featuring communities living with and affected by HIV, activists, clinicians, influencers, and civil society organizations.

Launched in 2023 in honor of the late South African AIDS activist Prudence Nobantu Mabele (July 21, 1971-July 10, 2017), #ZeroHIVStigmaDay is jointly supported by NAZ, IAPAC, GNP+, and the Global HIV Collaborative. Prudence set a precedent to encourage other women living with HIV to discuss their status with loved ones, to live without shame, to seek treatment, and to lead happy and fulfilled lives. We chose Prudence’s birthday to honor her work and tireless activism to end HIV stigma.

The 2024 campaign theme Beyond Labels: Redefining HIV Narratives seeks to reshape perceptions, inspire empathy, and drive collective action towards a world free from HIV-related stigma. By amplifying diverse voices and stories, this day strives to create a more compassionate and inclusive society for all. Access our #ZeroHIVStigmaDay toolkit to help amplify and action the Beyond Labels message by redefining HIV narratives. The toolkit includes campaign messages, graphics, and other ideas for you to engage with and in the days leading up to #ZeroHIVStigmaDay.

We also encourage everyone to read and widely disseminate the Zero HIV Stigma Consensus Statement, which was released last #ZeroHIVStigmaDay. Reflecting input from an Expert Advisory Committee on Lived Experiences with HIV Stigma, the consensus statement includes nine commitments to guide HIV stigma elimination efforts.



“Human First” was the theme of the inaugural Zero HIV Stigma Day. It emphasises the human first dimension of people living with and affected by HIV while recognising the 75th anniversary of the Universal Declaration of Human Rights.


Our 2023 campaign achieved endorsements from the US Presidential Advisory Council on HIV/AIDS, UK All-Party Parliamentary Group on HIV/AIDS, UNAIDS, the Elton John AIDS Foundation, SANAC Civil Society Forum, Y+ Global, amplifying our mission to end global HIV stigma.

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